Isaac here. Hope you are having a good week. Here are this week’s best articles about blogging and content marketing:
Marketing in 2017 is a discipline of rapid iteration. And rapid iteration doesn’t lend itself very well to rigidly set 12-month plans.
Conducting A/B tests is considered the pinnacle of the CRO process. Doing A/B test sounds easy, but in reality, it’s quite complicated.
Whether you are creating a landing page or a full website, there are dozens of potential elements to test. This post share how you can identify the most important testing opportunities.
Most marketers believe A/B testing and personalization are different things. Guy Yalif disagrees. He believes they are best applied together.
When you buy something on the internet, you can’t interact with it. This puts a lot of pressure on product photos to fill the void. This 6 tests will enable you to unlock your own product photo’s hidden persuasive power.
Designers at Unbounce share their opinion on everything from the best fonts for creating a visual hierarchy to how your text can communicate emotion.
Noticing which segments respond well (or not all) to particular treatments can make the difference between making money or not.
A step-by-step guide to finding, analyzing, and testing the best platform for your business.
Side project marketing is an underrated alternative between advertising and content marketing that is just starting to take over the world.
Google has often tried to downplay the significance of external links pointing to a website as being a major ranking factor. Justin Herring argues it is your best friend.